6.01.2007

Skin Deep


Skin Deep is my favorite new website. It's a cosmetic safety database that pairs ingredients in nearly 25,000 products against 50 definitive toxicity and regulatory databases.

You may be surprised to know that Dove's facial lotion ranks a high 7 and is linked to cancer, while California Baby is impressively low - mostly zero's - for its sunscreen products.

http://www.cosmeticdatabase.com/index.php

5.24.2007

Camper Case Study

I know Camper Shoes have been around forever but this case study is a must read! Lots of amazing insights on how they've been a brand with "fans" rather than consumers. It will also give you unique ideas on brand expansion for your own biz. Download the PDF now!
http://www.contagiousmagazine.com/Extracts.aspx